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Origin Story

Hey! I'm Angela Allan and my clients have called me a "magician genius copywriter"

Hey! I’m Angela Allan and I’m the founder of Mads Collective Group. Our mission is to help businesses sell more of anything – from hot cakes to pot plants.

I help businesses just like yours outsmart their competition and win more clients using copywriting that converts & chat marketing.

I started life as a journalist for Rolling Stone, FHM & Australian Penthouse. (My favourite lame dad joke to make is “why yes, I have a double-page spread, but it’s not the one you’re thinking of!”

But I was always frustrated that the publications I worked for were neglecting their digital presence.

💻 No website.

👎 No social media channels.

❌ No Facebook advertising.

What a missed opportunity (and a sure-fire way to send your business to an early grave. RIP).💀

In 2012, I started my own online publication, Soot Magazine, where I taught myself to code and embraced web development.

Soon, I was approached by ad agencies to fact-check and create content for big brands, and that’s where I started to implement the magic of branding, copywriting and digital marketing.

Best of all, I’d apply these techniques to generate revenue and set businesses up for future success.

Since the inception of chat marketing in 2017, I’ve been working tirelessly to help businesses across the globe harness the power of copywriting and Facebook and Instagram automation to generate more leads and more sales.

Imagine what we could do together.


Don’t just take my word for it

"This is the best copywriter I've ever met."


My 8 Business Commandments


We stand for our truth while remaining open to others

We champion being true to yourself and to what you believe in. Standing firm and not wavering, but respecting – and actively listening to – another’s position on a matter.


We have a strict 'No BS' policy

Be honest, accountable, responsible, truthful, and genuine. We aren’t afraid to call someone out on their BS in a loving way (this extends to our clients, too!)


We believe in the inherent goodness of all humans…Unless they show us otherwise

We believe that people are kind and good, but if they show us otherwise, we react accordingly – we are fair but firm.


We operate from a foundation of honor & integrity

It shows in everything we do, and in turn, we are worthy of great things in return


We respect each other’s expertise and seek knowledge

We are forever learning and adapting, and we seek people who are students of life.


We understand that humankind is at the core of our business

Business is about relationships and we champion building relationships.


We believe in being profitable but not at the expense of others’ wellbeing

We respect people’s need to take a beat and recharge for themselves, so they can come back and give it 100%.


We are always adapting & evolving

What we are creating changes the way people do business, and the way people connect with businesses always mirrors the way people connect with each other.


Explore my work


Meet the Mads Collective Group team

I might be considered the queen of giving good copywriting, but I also have a dream team! From strategy to execution, meet the experts who have the proven tactics to grab more ideal buyers by the eyeballs.

Let’s do it

Are you ready to make the "cha-ching" together?

step 1

Book a 30-minute Discovery Call with me to share the vision for your project

step 2

I’ll pep myself up with caffeine and take a deep dive into creating click-worthy campaigns for you.

step 3

We’ll set your campaign loose and watch as your ideal clients throw credit cards at you!