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mads collective group

We aren’t here to radically transform the entire world.

We’re here to radically transform how companies do business every day.


We can help you with

Conversion Copywriting

If you'd like to sell more of anything - from hot cakes to hot pants - then conversion copywriting is for you. I take a deep dive into your business, uncover your audience's deepest desires, and position your product or service as the Panadol to their pain! We'll apply a strategic conversion-first lens across all touchpoints - from landing pages to emails, website to social media posts.

Chat Marketing Strategy

If you have an existing Facebook and Instagram Automation system but it's not converting your leads, or you're looking to get started, this option is for you. Together, we'll do an in-depth strategy session, dissect your business goals, and how we'll attract your ideal clients, and then I'll create a chat marketing strategy from the ground up. All that's left to build it. (Oh, and we do that too!)

Facebook and Instagram Automation

It's no secret you need to be on the channels your customers are on, so you don't lose sales! With Facebook Messenger and Instagram DM Automation, join forces with my team as we build a Meta-approved solution that helps you qualify leads, increase sales, automate FAQs, and and plug into your Facebook or Instagram Ads - all on autopilot!

Brand Identity

From tone of voice and tagline, to brand values, mission and personality, and more - I'll pour my blood, sweat and tears into the core elements that amplify your brand's DNA. (No needles necessary!)

At Mads Collective Group, we're on a mission to help 10,000 service-based brands leverage proven tactics to grab more ideal clients by the eyeballs 👀

We understand humankind is at the core of our business. That’s why we create ideas, solutions, and strategies for humans. We immerse ourselves in human behaviour – including buyer psychology and conversion copywriting – all working together to harness the untapped potential of why and how we interact with businesses online.


Meet the core team

Angela Allan

Founder, Queen of GIVING GOOD Copy

Favourite campaign:

RoboMike for legal influencer Law by Mike

Items I’d take on a desert island:

Jack White, my books, my vinyls, a pen, coffee, and donuts. 🍩

Favourite writers:

Stephen King, Maya Angelou, and Margaret Atwood

Best business advice:

“You will only be criticised by those who are doing less than you.”

Random fact:

I once came second last in a “How long can you hold a stein of beer” competition at Memphis Hard Rock Cafe on Beale Street. They called me Miss Australia. 😂

Let’s do it

Are you ready to make the "cha-ching" together?

step 1

Book a 30-minute Discovery Call with me to share the vision for your project

step 2

I’ll pep myself up with caffeine and take a deep dive into creating click-worthy campaigns for you.

step 3

We’ll set your campaign loose and watch as your ideal clients throw credit cards at you!