Get Those Results. Secure The Bag!
I have three letters for you: OMG
I want to help you achieve results like my clients: landing six- and seven-figure deals, generating USD $10,000 in 48 hours from one email campaign strategy, and achieving 44% more sign-ups from my landing page copy. Let’s see if we’re a good fit – book your discovery call with me! 👇
Results I’ve helped my clients achieve
ManyChat Conversations 2020
In 2020, San Fransisco-based chat marketing company ManyChat approached me to help with their annual conference.
To start, I performed a complimentary audit of their ticketing registration page and they understood – and agreed with – my content vision for the event.
This was ManyChat’s first large-scale event that was going to be 100% virtual due to the pandemic, and it would be during a time of great upheaval, so we knew we were fighting for eyeballs.
My first strategy – to implement a personalised email from the CEO including a to-camera video targeting our long-term customers and event attendees (ie. our biggest brand advocates) – made USD $10,000 in one weekend, with $0 ad spend.
On top of this, I also wrote an email for the CEO to send to Stan Chudnovsky, the Head of Messenger at Facebook. After 2 years of *crickets*, my email got a response within a couple of hours, and we landed Stan for a 20-minute fireside chat. All from one single email!
All in all, this one event sold over 8,000 tickets – the largest in the history of the event.
Foxley
Former Melbourne-based startup Foxley helped designers build their own business on their terms.
In addition to two coaching programs, one of the extra income streams was Foxley Cuts – a two-hour masterclasses priced at USD $97 per person.
For this masterclass, I created an upsell of 52 emails (a year’s worth of plug-and-play pre-written emails).
With a limited-time deal of 48 hours only, this upsell made USD $3000 additional revenue in 48 hours. It was promoted live in the masterclass, as well as via one upsell email, and two Messenger automation messages – all of which I created for the brand.
The email had a 68.2% open rate, with a 36.5% CTR, plus a 71.5% CTR to 52 emails sales page.
This masterclass and upsell made the business close to USD $30,000 in revenue.
Both of which could be used as a rinse-and-repeat evergreen marketing system for the business.
Dating expert Matthew Hussey
In 2018, I was copywriter for dating expert and New York Times best-selling author, Matthew Hussey.
I was tasked with ghostwriting direct-response emails as Matthew, including “advice and pitch” and “hard sell” emails for his free guides and coaching programs.
One of the programs I would create all of the copy for was called “Fast Track to Mr. Right”, which was the only program that allowed women 1:1 access to Matthew once a month on a live coaching call.
The two main selling points for this program were having direct access to Matt, and having the chance for Matt to answer their burning dating question live on the call.
With that in mind, I wrote a landing page using the customer’s own words, digging deep into their pain points, and giving a solve – having the question and clarity provided by Matthew himself.
This landing page resulted in 44% more sign-ups to “Fast Track”, outperforming the control in ClickFunnels.
In addition to this, when Matthew was to appear on Australian TV show, “The Single Wives”, coaching four single mums as they re-enter the dating scene, I built MattBot, a Messenger automation that gave quizzes, show reminders and dating advice that coincided with the show. These messages consistently had 98% open rates and thousands of subscribers signed up each day.
Lastly, I worked on Matthew’s 2019 coaching program “Attraction to Commitment” launch, where I crafted each landing page summary for the platform, as well as various launch sequence emails. This program made ~$11,000 in sales from the launch sequence emails.
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