You’ve been staring at a blinking cursor for the past three hours, wondering what the heck you’re going to write about.
You know you should write about something… But what?
The only thing that comes to mind is all the viral TikTok videos on cute animals you’ve consumed lately, and no one wants to hear about that!
So, if this sounds like you, you’re not alone.
According to Hubspot, creating outstanding content is one of the top three challenges marketing leaders face.
To help you out, here are my top 3 proven ways to get those creative juices flowing… and those keystrokes happening!
But first, let’s start off with some stats to prove content marketing has not gone the way of the dodo…
- Nearly 40% of marketers say content marketing is a very important part of their overall marketing strategy.
- 70% of marketers are actively investing in content marketing.
- Over 60% of marketers measure the success of their content marketing strategy through sales.
So you can see that content marketing still plays a big role for brands in 2022 and beyond.
Now let’s get the shortcut to more content…
1. Steal 😨
No, I don’t mean steal as in “blatantly rip off”.
Stealing is not copying. It is not plagiarizing.
I mean “steal” as in “see what your competition is doing”.
Struggling to come up with a topic?
Gather your top 5 competitors in a spreadsheet and analyze their social media content or blog content over the past month.
Track metrics like views, likes, comments, and shares.
Then put your own spin on the topics that get the most views, likes, or shares.
This means you’re taking trending topics and adding your unique take, voice, expertise, and thoughts on it.
This is YOU bringing value to the conversation. Use it to spark a new conversation on your channels.
Need a good shortcut for what people are asking about? Try Answer the Public.
2. Repurpose your content 💪
Did you know that over 47% of buyers view 3–5 pieces of content before purchasing?
So here’s a wild statement: Your content doesn’t have to be 100% original.
You can and should repurpose your other content.
Recycling is sexy!
For example, if you have a popular podcast, you can turn the latest episode into a blog post.
Created a viral TikTok video? Recycle that content for your next email.
One piece can stretch beyond a single channel.
If you start with a blog post, find a way to use that for a social post on each channel, then use it as an email to your list, and find a way to turn it into a video.
Wherever you create content, think about how you can repackage it.
🔥 Hot tip: Here’s how I recycle existing content from blogs to chatbots.
3. Hire a writer 🤓
The cost of writing your own content can be far greater than hiring a professional that deeply understands your target market and how to emotionally connect with them.
It’s not about throwing some words together on a page – it’s about uncovering your audience’s deepest, darkest fears and positioning your brand as the painkiller.
After all, no one makes a purchase based on a rational decision. It’s fuelled by emotion.
And no one buys the best product on the market… They buy the one that’s easiest to understand.
If you’re constantly struggling to come up with content, it’s time to hire a professional writer. 🙋♀️
(I can even ghostwrite for you like I have done for Manychat CEO Mike Yan, as well as billionaires, and Hollywood actors, so people think you wrote it. It’s a win-win!)
Now, be sure to bookmark this blog post and open it next time you find yourself staring at a blank cursor.
Drop me a line and let me know how you go!