Search

3 secrets to high-converting Black Friday ad copy

Woman wearing pink looking surprised on phone

Black Friday is coming up! So right now, you may be feeling one of two ways… Camp A, like Leo here. It’s going to be a cryfest because you feel so overwhelmed…   Or you’re in Camp B… You’re super prepared – some might say over-prepared, but you know that’s not a thing! – because Black Friday […]

Avoid These 6 Copywriting Mistakes (Do THIS Instead)

woman shocked holding phone with pink background

Wanna grab more customers by the eyeballs? 👀   Then you must avoid these 6 costly copywriting mistakes👇 1. No hook A hook gets people excited about what you’re writing. Try an open loop e.g. “Why Messenger is the #1 platform your business needs to survive.”  You gotta include this!  (Bonus points if you pair your […]

How To Price Your Services (So You Never Lose Out) Using These 7 Value Factors

mini shopping car with shopping tag on pink and blue backdrop

It’s a pretty common scenario. You’re talking to a client, and you want to price your services accordingly, but how? 😩 When quoting any agency project, you need to communicate value to the client. It sounds simple enough, but how do you do that? How can you avoid the inevitable “Oh, wow. That’s expensive” comment […]

Why Your Business Must Pay Attention to Instagram Automation Right Now

woman smiling holding an Instagram heart

You’ve probably experienced this before… You open Instagram, and you get that little red notification in the corner.  There’s a new message! Could it be someone asking about a product in your online store? Is there a question about colours or sizing? Or maybe they want to know your opening hours… You feel that rush […]

Your Website is Costing You Money (Here’s How to Fix it)

french bulldog with a laptop looking shocked

  If you’re finding that your website’s only attracting tumbleweeds… With a bounce rate higher than any trampoline park… And you wake up every morning to zero payment notifications  for your online store… Then you might be making some crucial mistakes when it comes to your website. Here’s how to fix five of the most […]

How to Email a Busy Person & Get The Response You REALLY Want

green message bubble on yellow background

In 2020, I worked with a virtual conference writing killer “cha-ching” copy and creating strategy that has resulted in the highest ticket sales in the conference’s three-year history. WOW. Yes, thank you… I’ll gladly accept your praise. 😉 But one thing eluded the CEO. We wanted to land a particular major big-wig speaker. The CEO […]